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SaaS marketing metrics: What are the average conversion rates from MQL to SQL, SQL to Opportunity, Opportunity to Close? Looking for benchmarks or even just rules of thumb. - Quora
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YOUR Magic Number in Lead Generation | by Rachel Cogar Yeakley | Medium
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Lead-to-MQL Conversion Rate Benchmarks by Industry & Channel - First Page Sage
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Sirius Decisions Lead Waterfall – Lead Conversion Rates - Marketing Automation and Lead Management Blog
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